Roxanna
“It’s important to have environmental preservation as part of our marketing. It’s part of our essence and part of our values.”
Brand
Roxanna is from Mexico. Her business, Onassis Fine Jewelry, emphasizes an ethical supply chain with the source countries of precious stones.
PRODUCT
Roxanna buys biodiversity credits as a portion of every jewelry sale she makes, she also subscribes personally, as do her friends, to give back to the jungle.
Positioning
Roxanna chose to emphasize how she gives back to her gemstone supply chain through her relationship with Savimbo.
